A Theater Industry Study
conducting credible research and making connections
providing information and counsel on public policy that supports the sector
Arts and cultural marketers and market researchers from across the country gathered in Memphis last weekend to learn and share. The conversations about arts marketing at the NAMP Conference naturally ranged as wide as cultural audiences themselves. Four days were devoted to sharing ideas to acquire and retain participants in arts and cultural activities. More people with deeper experience in the arts is better for everyone. We caught a few trends to share that we hope will resonate in Cleveland.