As Director of Artist Services, Valerie strives to bring strategy and creativity together as artists and the creative industries in Cleveland thrive and break new ground.
Early on in her college career, Valerie saw an intuitive connection between her art and the “creativity” or “innovation” buzz words that were trending in the business community. She was among four students in her class to achieve Arts Management Program recognition with a focus in entrepreneurship. The journey included a full-scale business plan including financial projections and a business pitch competition. She worked with her team of Arts Management colleagues to conduct a market analysis of college-age students attending Playhouse Square events or other live theatre. The findings were presented to Playhouse Square leadership and received an Ovation Award in 2008. The project contributed to a still-thriving partnership between BW and Playhouse Square.
Valerie serves in a range of roles including managing the Creative Workforce Fellowship and Creative Compass content. When she started at CPAC in 2008, Valerie implemented CPAC’s award-winning Artists as an Entrepreneur Institute (AEI) and began maintenance and improvement of the CPAC newsletters you see today. Valerie's passion for connecting arts and culture professionals with resources fueled her work as she managed planning, content creation and implementation of Creative Compass and the restructure of CultureForward.org. She continues to manage both sites. She also manages CPAC's social media presence, research distribution, design and other marketing and brand-related items.
In addition to her main projects, Valerie serves as CPAC’s in-house designer/design collaborator. Her work is seen in CPAC’s brand and style guidelines, our annual reports and research like When Artists Break Ground and Creative Minds in Medicine. She serves on The Volunteer Lawyers for the Arts Committee of the Cleveland Metropolitan Bar Association and previously served on the COSE Arts Network’s Advisory Council. She received a Bachelor’s degree in Art Studio at Baldwin Wallace University, studied photography in Perugia, Italy, at the Umbra Institute, and was the first among the "Emerging Artist Booth” participants to receive an honorable mention at the Tremont Arts and Cultural Festival in 2007. She graduated from YWCA Cleveland’s 2012-13 Leadership Boot Camp and continues to find ways to grow and support the growth of those around her. When she is not serving as CPAC’s resident “plant,” or developing new work privately, Valerie can often be found at events around town, trecking the Metroparks or having dance parties with her daughter, Olivia (aka Olive).
View blog posts by Valerie.
Contact: (216) 575-0331, x128 or Valerie [at] cultureforward.org
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