All types of advocacy require campaigning and mobilizing support. Through various communication strategies you can easily share important messages and pique constituent interest. Advocacy essentially involves 'influencing' decision makers and thereby decision-making. By using current research and data you can build a case with the right message to support your work and the work of others. It's important, however this data be interpreted and translated to fit your intended audience. This becomes even more critical when deciding the appropriate communication channel.
Below are a number of articles and research pieces to help you form message points and a communication strategy. Your overall strategy should align with your capacity and goals. Always keep your audience and desired outcome in mind.
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