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Messaging

All types of advocacy require campaigning and mobilizing support. Through various communication strategies you can easily share important messages and pique constituent interest. Advocacy essentially involves 'influencing' decision makers and thereby decision-making. By using current research and data you can build a case with the right message to support your work and the work of others. It's important, however this data be interpreted and translated to fit your intended audience. This becomes even more critical when deciding the appropriate communication channel. 

Below are a number of articles and research pieces to help you form message points and a communication strategy. Your overall strategy should align with your capacity and goals. Always keep your audience and desired outcome in mind. 

tools and resources:

  • Developing a message and your communication strategy can be a bit overwhelming at first. To start, consider using a framework to help you better define what might work best for you provided your capacity and your intended outcomes. This worksheet can help get you started, and this article from the Harvard Business Review can point you in the right direction.
  • With social media being one of the largest forms of communication today, these platforms can be powerful tools for sharing messages. Here are guides to using Facebook and Twitter during campaigns.  
     
  • Thinking of running for office? Start here with some questions to ask yourself.

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