Shortcut Navigation:

Arts and Culture Public Officials Breakfast 2015

strengthening, unifying and connecting greater Cleveland's arts and culture sector

News and Events

Share

Culture Forward Blog

Showing blog posts tagged with "marketing"

Trends in Audience Engagement

Entice, Enter, Engage, Exit, ExtendArts and cultural marketers and market researchers from across the country gathered in Memphis last weekend to learn and share. The conversations about arts marketing at the NAMP Conference naturally ranged as wide as cultural audiences themselves. Four days were devoted to sharing ideas to acquire and retain participants in arts and cultural activities. More people with deeper experience in the arts is better for everyone. We caught a few trends to share that we hope will resonate in Cleveland.

read more

Categories: accessibility, audience, marketing, Race, research, resources | comments

15 Notes On Accessible Communications

VSAOhio and Services for Independent Living presented to a group of arts and culture administrators on accessibility in marketing and communications. There was so much information condensed into the time frame, I couldn't possibly share it all here. I did, however, take away a few simple practices that can quickly be put into practice.

read more

Categories: accessibility, communication, community, marketing, public policy | comments

Everyone Wins When You Know Your Audience

As an expert in arts and culture marketing, John Elliot looks at theater in Cleveland or any city with a global and generational perspective. For a number of years, the head of Elliot Marketing Group in Pittsburgh oversaw a collaborative marketing database among Cleveland area arts organizations. Today, he continues to conduct research on the Cleveland market area as well as in other cities nationally.

read more

Categories: audience, Economy, management, marketing, research, Theater | comments

#tbt #artsmarketing

This year marks the 18th year of CPAC’s existence as an arts and culture service organization in Northeast Ohio. Having served as a CPAC staffer for 2/3 of the organization’s existence – 12 years this year – I remember most of CPAC’s work with the exception of the planning process that launched the organization itself. Perhaps you recognize the image at right. It’s a photo of a kiosk poster advertising Culture4Me.org, one of CPAC’s first forays into marketing and communications on behalf of the sector – an arts and cultural event calendar. What ever happened to Culture4me.org? It’s a thrilling tale, but not one I’m going to tell today.

read more

Categories: audience, marketing | comments

#THISISCLE

Arts and culture is a part of our DNA. That was a key takeaway from a public opinion survey we recently commissioned about arts and culture in Cuyahoga County. Our artists and arts and cultural organizations are a huge source of civic pride, said residents; Cuyahoga County wouldn’t be the same without them. The idea that arts and culture is a treasured asset by many in the County isn’t new to us at CPAC, but it is reassuring to know that the community feels as strongly about arts and culture today as they did when we asked them to consider a public investment in our sector a number of years back. Arts and culture contributes significantly to our world class image, along with many of our other treasured assets, such as our parks, libraries and our healthcare community – just to name a few. And that world class image, without the world class ego, is something that Positively Cleveland seeks to capitalize on as it launches a new campaign to attract folks to our area.

read more

Categories: arts, creative placemaking, marketing, tourism | comments

Mickey Mouse and Transformational Experiences

Over the Labor Day weekend, my family and I attended a barbeque at a friend’s house. Good food, spirited company, and lively conversation made the event a truly enjoyable one. Reflections on the end of summer – with kids bemoaning the return of school and parents rejoicing in it – gave rise to the discussion of vacations. My friend commented that since knowing us, he couldn’t recall one vacation we had taken that didn’t involve Disney. I laughed, commenting that in the past five years, we have taken one vacation that was decidedly Disney-free. In the days that have followed that exchange, I’ve thought a lot about why Disney figures so prominently in my family’s vacations. For my husband and me, it really comes down to experience.

read more

Categories: marketing | comments

The Power of the Collective

relay

I know I’m not alone when I say that for the last several weeks I found myself nerding out over all the Olympics coverage.  After all, I recently saw a headline that some 219.4 million viewers tuned in to watch the Games this summer making it the most watched event in U.S. television history. For me, I especially love watching all the team events – 

read more

Categories: collaboration, Collaborative Marketing Database, marketing | comments

Your Virtual Reality (part 1)

Websites … Critical marketing tools? A necessary evil?  Welcome distractions? We all view them differently, especially when we are the ones developing them. While it helps to have great web designers, building a new website can be daunting. CPAC just launched two in April, and we are thrilled to share them. The process of building these sites has been about five years in the making, give or take a few other programs and research occupying our time. Here are a few things we learned along the way:

read more

Categories: audience, experience, marketing, plan, Storytelling, website | comments

Categories:
Subscribe to RSS