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Trends in Audience Engagement

Entice, Enter, Engage, Exit, ExtendArts and cultural marketers and market researchers from across the country gathered in Memphis last weekend to learn and share. The conversations about arts marketing at the NAMP Conference naturally ranged as wide as cultural audiences themselves. Four days were devoted to sharing ideas to acquire and retain participants in arts and cultural activities. More people with deeper experience in the arts is better for everyone. We caught a few trends to share that we hope will resonate in Cleveland.

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Categories: accessibility, audience, marketing, Race, research, resources | comments

15 Notes On Accessible Communications

VSAOhio and Services for Independent Living presented to a group of arts and culture administrators on accessibility in marketing and communications. There was so much information condensed into the time frame, I couldn't possibly share it all here. I did, however, take away a few simple practices that can quickly be put into practice.

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Categories: accessibility, communication, community, marketing, public policy | comments

Artists and Audiences Gain from Diverse Theater Scene

Karamu House; "Rasheeda Speaking"

Cross-pollination among artists is always beneficial for everyone involved, including the spectators who experience the final results. Within the theater, Terrence Spivey, artistic director at Shore Cultural Centre and former artistic director at Karamu House, the oldest African-American theater in the US, knows the immeasurable value of collaboration.

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Categories: collaboration, Race, research, Theater | comments

The Therapeutic Value of Theater

In the same way a play can profoundly influence audience members, leave them emotionally moved or even drained, it can have a powerful effect on a person struggling with personal or emotional challenges, addiction or even serious community issues. That’s why drama or theater projects are often used therapeutically, and Cleveland has a number of programs that are designed to help different populations, including people with drug and alcohol addictions, HIV/AIDS patients, and even women serving time in prison.

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Categories: Artists, artsandhealth, Cleveland, Education, research, Storytelling, Theater | comments

Theater Artists Are Comfortable in the Halls of Higher Education

For Christopher Bohan, visiting assistant professor of theater at Case Western Reserve University, teaching at the college level changed his life and his acting career.

“I really had no intention of teaching,” he recalls of his first decade in theater. “I just wanted to be a professional actor.” When he decided to pursue his MFA in his early 30s, he chose The Hillberry Theatre program at Wayne State University in Detroit, because it was strictly performance-based with no adjunct teaching requirements. 

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Categories: Artists, Education, employment, research, Theater | comments

Everyone Wins When You Know Your Audience

As an expert in arts and culture marketing, John Elliot looks at theater in Cleveland or any city with a global and generational perspective. For a number of years, the head of Elliot Marketing Group in Pittsburgh oversaw a collaborative marketing database among Cleveland area arts organizations. Today, he continues to conduct research on the Cleveland market area as well as in other cities nationally.

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Categories: audience, Economy, management, marketing, research, Theater | comments

Good to Have a Theater in the Neighborhood

Theaters make great neighbors, especially in commercial districts where you want anchor attractions to draw visitors into restaurants, coffee shops, bars and retail establishments before and after their shows. Cleveland Heights boasts three major theater venues that provide well-attended destinations in the Cedar-Lee and Coventry neighborhoods.

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Categories: Cleveland Heights, collaboration, community, Neighborhoods, Theater | comments

Let's Get Technical

Although she received an acting scholarship to Carnegie-Mellon University, Inda Blatch-Geib realized pretty quickly that her heart and her future weren’t in wearing greasepaint, but applying it to others. Her success in her makeup classes revealed an enjoyment of the technical end of theater and led to her exploring prosthetic makeup design, costuming and set design. She transferred to Akron University, where she completed her undergraduate degree in theatrical design and literature, and her graduate degree in design.

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Categories: collaboration, Design, technology, Theater | comments

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