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strengthening, unifying and connecting greater Cleveland's arts and culture sector

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Showing blog posts tagged with "audience"

5 Ways To Work With Your Audience

Back in May, we had the pleasure of having an Arts and Culture Roundtable that focused on Audience development. Attendees were able to hear from five speakers including Ross Binnie from The Cleveland Orchestra, Talise Campbell from Djapo
Cultural Arts Institute, Ed Gilchrist from the Cleveland Play House, Sara Laskey from MetroHealth and Leland Patton from the Cleveland Indians. Each speaker spoke for a short time on their work in audience development within their organization. Here are some of the key themes and takeaways from these five speakers’ presentations. 

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Categories: audience, collaboration, communication, communication strategies, experience, Listening | comments

#tbt #artsmarketing

This year marks the 18th year of CPAC’s existence as an arts and culture service organization in Northeast Ohio. Having served as a CPAC staffer for 2/3 of the organization’s existence – 12 years this year – I remember most of CPAC’s work with the exception of the planning process that launched the organization itself. Perhaps you recognize the image at right. It’s a photo of a kiosk poster advertising Culture4Me.org, one of CPAC’s first forays into marketing and communications on behalf of the sector – an arts and cultural event calendar. What ever happened to Culture4me.org? It’s a thrilling tale, but not one I’m going to tell today.

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Categories: audience, marketing | comments

10 things to know about arts event planning

After news broke of the undercover police raid at Loren Naji’s art gallery back in May, among the many concerned arts professionals were the attorneys at the Volunteer Lawyers for the Arts (VLA). In the interest of educating artists and nonprofits about an area of widespread public concern, the VLA decided to hold a free seminar about the legal issues and risks in hosting an event. The VLA teamed up with SPACES (which had encountered a similar charge a few years back) and CPAC to serve that need. Given that 95 arts and culture nonprofits in Cuyahoga County could fill 16.1 terminal towers, we should probably aware of the risks of filling that space at our events.

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Categories: audience, Best Practices, Cleveland, community organizing, legal, Music, network, resources | comments

Move Social Causes Through Your Art

Last week a number of us participated in a Creative Capital webinar with nationally renowned artist and advocate Stephanie Bleyer of Six Foot Chipmunk. Immediately taken by her energy and passion for advancing social causes through her work, I was continually impressed by her ideas. I’ve seen some great examples of creative film being used to advance causes on the Daily DoGooder (if you’re not familiar, it cheers up my inbox each day), but Stephanie really got to how it’s all done from the ground up.

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Categories: accessibility, advocacy, audience, Best Practices, civic, community organizing, cross-sector, experience, issues, leadership, partnership, strategic planning | comments

Your Virtual Reality (part 2)

Go!

Picture your perfect website. You can find everything you’re looking for. You can access all the information you need. While you know nothing could replace seeing your work in person, you are as close as you can get to that experience. Now, how do you turn that arts and culture vision into a virtual reality? Last week we offered tips for detailing and planning all of the features you want on a new website. After developing our two new sites designed to support, strengthen and unify greater Cleveland's arts and culture sector, we thought we would offer some of our experience to transition from concept to site launch.

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Categories: audience, Best Practices, evaluate, experience, internship, metrics, Storytelling, website | comments

Your Virtual Reality (part 1)

Websites … Critical marketing tools? A necessary evil?  Welcome distractions? We all view them differently, especially when we are the ones developing them. While it helps to have great web designers, building a new website can be daunting. CPAC just launched two in April, and we are thrilled to share them. The process of building these sites has been about five years in the making, give or take a few other programs and research occupying our time. Here are a few things we learned along the way:

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Categories: audience, experience, marketing, plan, Storytelling, website | comments

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